Cinematographer and photographer. Miami.

Motion and stills at the same level. Often the same day, off the same setups.

I learned to shoot people by being the person responsible for the people. I cast them for years before I ever lit them, which is why movement and non-actors don’t worry me.

I’ve spent as many years in post as on set, so a look built in prep is a look that survives to delivery.

Nothing about this was a straight line, and that turned out to be the point.

Based
Miami, Florida. Available worldwide.
On sets since
2000
Shooting since
1996. Professionally since 2008.
Bookings
Adam Reign on an airboat in the Everglades, operating an ARRI camera on a jib

What I do

I shoot commercials and brand work, music and editorial, and long-form: episodic, narrative and documentary. Documentary started when I moved to New York, and three of those I directed. Most of what I shoot has people in it who have to look like they mean it, which is the part I came up through.

I shoot motion and stills, and I hold them to the same standard. On motion I’m usually the director of photography: IBM, Abercrombie & Fitch, Clinique, West Elm. On stills: Givenchy, Bacardi, Capri Sun. When a job needs both, I shoot them off the same setups. One eye, both formats, and two campaigns from one shoot. How that works →

On a lot of jobs I direct as well, and sometimes carry it all the way through: direct, shoot, produce, and take it through post to the finished film. Lilly Pulitzer had me directing, shooting and doing the post on their seasonal films for five years. For plenty of clients that’s the point: one person instead of four vendors.

I also get booked onto other people’s sets with a deliverable of my own, stills beside their film or a second film beside the main one. I know before we start whether it’s social or advertising, because the two get shot differently.

Victoria’s Secret kept me on camera for four years, around the world, the only operator they kept on permanently, and I consulted on lighting throughout. If you’re a director of photography who needs an operator, that’s work I still take, and enjoy.

Selected clients, 2008–present

Fashion and beauty
Alexander McQueen · Givenchy · Dolce & Gabbana · Oscar de la Renta · Audemars Piguet · Victoria's Secret · Zimmermann · Lilly Pulitzer · Betsey Johnson · Abercrombie & Fitch · Steve Madden · Tibi · Bershka · FarFetch · Clinique · Zenni Optical · Allure · W Magazine
Sport
Nike · Adidas · Puma · Timberland · NFL Network · ESPN · MLS
Music, arts and entertainment
Def Jam · Roc Nation · Cash Money Records · Sony Music · Amazon Music · Tidal · iHeartMedia · MTV · Paramount · Showtime · AMC · Bravo · Canal+ · Miami City Ballet · New York City Ballet
Automotive
BMW M · Ford · Fiat · Lexus
Food, drink and consumer
Bacardi · Capri Sun · Kraft Heinz · Burger King · West Elm · Chumba Casino
Finance, tech and corporate
IBM · Adobe · Canon · American Express · Bank of America
Agencies
BBDO · Ogilvy & Mather · Leo Burnett · DDB Chicago · R/GA · Leagas Delaney · Red Antler
Production companies
Radical Media · Partizan · HSI Productions · Nimble Content · 305 Films · Bunny Lake Films · Curfew · HG Producers · Portfolio One · Picture Perfect Miami

Cameras, formats, finish

Cameras
Not a constraint. ARRI, RED, Sony, Blackmagic, Canon, Panasonic, down to a phone if that's the job. Analog or digital.
Formats
ARRIRAW, LogC3 and C4, REDCODE, BRAW, S-Log. I know what each one is doing to the image and why. Film as well as digital, including mixing the two on one job.
Color
DaVinci Resolve, ACES, show-LUT development. I build a custom show LUT for almost every job, so what the client sees on the monitor is what comes back, and on a lot of them I finish the color myself.
Also
PADI certified for underwater. Experienced shooting from helicopters.

Enough about me.

Your turn. What’s coming up?

ar@adam.film